The Power of the Auto Responder List

How many times have your heard… BUILD A LIST?

When I first got involved with Internet Marketing, the phase that I kept hearing over and over was “BUILD A LIST”, the “list” is critical, get people on your list, etc.  I was like sure, this is just another way to get me to spend another $30 per month on some Internet Marketing over-hyped non-sense.

I was dead WRONG.

Let me just say that I’ve found this advice to be invaluable and I’m going to repeat the same thing here in case you were mistaken as I admit I was above.  It works!

Don’t sweat the small monthly price of using a professional auto responder company as the benefits will greatly outweigh the cost.  I like to do things the lazy way and put things on “auto-pilot”. I can load up 10 to 50 auto responder messages and never think about it again.

One of the reason’s I appreciate the list or “auto responder” is that I can track exactly how effective I am with getting people’s attention and pushing the right buttons to get them to act.

I’ve experimented with a lot of subject lines and opening sentences and these tend to vary by product or service so there’s no hard and fast rule that works across industry.

In the Internet Marketing world, the phrases that I see have the highest open rate include “Please read this…”, “Thank You for…”, “IMPORTANT” and other little sneaky things you can do to make your messages stand out like including brackets “[“ around your subject.  This helps to separate your message from the noise.

What have you found to be the most effective things to put in the Subject Line to get people to open or notice your messages?

Chris

Is it better to Give or Receive?

Giving vs. Receiving is an age old question.  I think it’s something people have been wrestling with
since the beginning of time and probably will for now on.

Which is better?

My faith and belief in Jesus Christ tells me the clear answer.  However, how can I say definitively
that this is the case?

I can only tell you that it is true based on the personal experiences and results that I’ve seen.

Let me give you a few examples:

In 2005 when we were in the process of adopting our child, we were faced with the delima of how
to raise the needed money.

Stephanie and I sat down and asked, how we can change our lifestyle or cut out certain outflows
of cash in order to afford the adoption process?  For us, we asked should we stop Giving to our church?

Our ‘Giving’ back to God was certainly an area that we could find some extra money.    After thoughtful prayer
and consideration, we felt based on our faith and beliefts that this was not the right place to start being greedy.

Our hearts told us that we would find a way to raise the necessary money.

The conclusion to this example is one that you would think I made up.

Here it is.

Seemingly from out of no where, Stephanie received a phone call from a huge corporation asking her if
she would be interested in creating a curriculum that would be used by the United States Federal Government
in their training of employees with learning Spanish.  If that’s not incredible enough, guess how much ‘EXTRA’
money the projected ended up bring in?

The exact amount for us to complete the adoption and to be in the country of Colombia for 2 months.

The next example happened just recently and it’s a perfect example of where ‘Giving’ without expecting
anything in return really pays off.  I’ll let you decide if that’s the case.

I attend local MeetUp’s to continue to learn more and more about internet marketing.   A guy named Peter Freeman
and I seemed to hit it off.  We decided to get together for lunch, so we did and we just talked for about an
hour.  Peter is very ambitious and I could tell by his tone and personality that he has the ambition to be
successful at anything he applies himself to.

We just chatted casually and I honestly just told him some things that I knew to be true and that had given me positive
results and successes.  I find it refreshing to be able to tell people the things that you know.

About a week later, out of the blue I get a phone call from Peter telling me that he had followed some of the tips
that I had given him from our lunch meeting and that he was starting to see positive results himself from his online
business.    Even more cool (or I should say just as cool) than that was an email that Peter sent me that had
a short video thanking me for meeting with him and he was grateful for what I had shared.

The more you GIVE, the MORE YOU RECEIVE.

You may not agree with this, but it is true for me and for everyone that I associate with.  The principle of Giving
is told to be true from those with wisdom that I cannot even comprehend and in my life it has been true
and it continues to prove that over and over.

Why not try it for yourself and see if you experience the same results as I have?

Share with me below how you have seen this first hand in your life to be true.

Chris