How many times have your heard… BUILD A LIST?
When I first got involved with Internet Marketing, the phase that I kept hearing over and over was “BUILD A LIST”, the “list” is critical, get people on your list, etc. I was like sure, this is just another way to get me to spend another $30 per month on some Internet Marketing over-hyped non-sense.
I was dead WRONG.
Let me just say that I’ve found this advice to be invaluable and I’m going to repeat the same thing here in case you were mistaken as I admit I was above. It works!
Don’t sweat the small monthly price of using a professional auto responder company as the benefits will greatly outweigh the cost. I like to do things the lazy way and put things on “auto-pilot”. I can load up 10 to 50 auto responder messages and never think about it again.
One of the reason’s I appreciate the list or “auto responder” is that I can track exactly how effective I am with getting people’s attention and pushing the right buttons to get them to act.
I’ve experimented with a lot of subject lines and opening sentences and these tend to vary by product or service so there’s no hard and fast rule that works across industry.
In the Internet Marketing world, the phrases that I see have the highest open rate include “Please read this…”, “Thank You for…”, “IMPORTANT” and other little sneaky things you can do to make your messages stand out like including brackets “[“ around your subject. This helps to separate your message from the noise.
What have you found to be the most effective things to put in the Subject Line to get people to open or notice your messages?